Friday 9 January 2015

REVIEW: Aroma Actives – Affordable Skincare with Premium Brand Heritage

So it’s time to switch up our skincare regime, right? Isn’t that what we’re supposed to do at the start of a new year?

In theory, it’s a great idea.  I’m sure we’ve all got products in our stash we don’t like, or that do nothing for our skin. What better excuse than the beginning of a new year to have a sort out.

In practice, it’s not quite that simple. Change is likely to involve spending considerable dosh on new products to replace those we’re throwing out. That’s not something many of us want to be doing in January, when we’re still counting the cost of Christmas!

Shop wisely, though, and we can lessen the financial blow by picking up skincare that is both good and affordable.

Aroma Actives is a brand I’ve been wishing to try for some time. It’s a range of skincare offering the staple cleanse, tone and moisturise options, as well as extras like eye cream, face oil and face masks. Products cost between £7.50 (certain cleansers and masks) and £17.99 (Neck & Décolleté Cream).

What marks this brand out in particular, though, is its heritage. Aroma Actives was founded by Geraldine Howard, co-founder of the uber luxurious Aromatherapy Associates! That’s some legacy!

Rejuvenating Anti-Age Mask

I was recently sent a sample of this mask to try. It contains antioxidants, omegas and skin plumping ingredients to tighten, nourish and perk-up the complexion. I’ve been using it twice-weekly since Christmas.

This mask is very light in texture, falling somewhere between a cream and a lotion. It has a strong menthol fragrance to it – menthol is about a third of the way down the ingredients list – and felt immediately tingling on my skin. 

Mine is not sensitive (skin that is) and the tingling does subside. However, if yours is then you may want to test the mask on a patch of skin first - menthol can have quite a kick to it (though that makes it incredibly reawakening too).

Aside from menthol, other key ingredients include:
Sacha Inchi
Sodium Hyaluronate
Blueberry extract

The mask is left on for 20 minutes. Goodness! I can’t remember the last time I used a mask with such a long treatment time. Most masks I use are ‘express’: to be removed after 1- 5 minutes.

I decided to make a virtue out of this particular feature, using the time to run a bath and have a soak while the ingredients got to work. This forced me to relax in a way I perhaps don’t with express masks. I’ll take that as an unexpected bonus!

To remove either rinse off with warm water, or tissue off any excess. I tried both and much preferred the former – I found the mask difficult to remove with a tissue, it pilled and things got a bit messy!

This mask made my skin feel instantly firmer. I was impressed with the results, especially given the price point. I see myself using this as a quick fix, for giving lacklustre skin a pep ahead of an evening out say (before make-up application, obviously!) .  If you do too, just remember to give yourself an extra 20-minutes to get ready!

The Rejuvenating Anti-Age Mask costs £12.00 for 100ml, here. The Aroma Actives range is available exclusively at Sainsbury’s.
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