Friday 11 April 2014

Mimova Launches With Trio Of Luxury Beauty Products

My Demo of the E-One home hair reduction device
Last week saw the official launch of Mimova, a brand new company with a remit to source luxury beauty products for UK consumers and professional businesses.

One of the brands in its portfolio is Sqoom, the German-based anti-ageing home beauty device that I bought last summer and still absolutely adore (see my reviews part 1 and part 2 ). The other products in the Mimova family currently are the French made E-One home laser hair removal device, and the LipoGenie professional non-invasive eye bag reduction system. 

I had the pleasure of attending last week’s launch event in London for a taster of the products and to get an update on Sqoom.

Sqoom home anti-ageing

Firstly Sqoom. You can now buy the entire range of Sqoom products directly from, including the complete skincare line. This is good news as Selfridges, previously the exclusive UK supplier, sells a limited range of the skincare. There is further distribution news coming shortly. Watch this space…
E-One home laser hair reduction

My first taster session of the night was with the E-One, a home laser hair reduction machine popular in France. This uses the same IPL (Intense Pulsed Light) laser as professional hair removal systems and is the first device of its kind to be medically certified for personal use at home.

I am familiar with IPL. I have been using the IPL-based Philips Lumea laser hair removal machine at home for over 2 years now and it is fantastic. The E-One is more sophisticated and powerful than other home devices, and is packed with safety features. It’s a more medicalised treatment that calculates laser settings according to not only hair and skin colour, but also the thickness of the hair. It also heats the hair at 70oC (momentarily), the point at which the hair follicle is destroyed. 

But all this technology comes at a price - £1,390. That is around 3 times more than the cost of the Lumea but compares favourably against the cost of professional treatments. 
LipGenie professional

The final product I checked out was the LipoGenie, a professional laser-based salon treatment for reducing the appearance of eye bags. It can also be adapted to offer body fat reduction. 

More information on Mimova here.
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